3 Things I Wish My Clients Knew Before Posting
Posting on social media can feel frustrating when you’re doing “everything right” but not seeing growth.
You’re showing up.
You’re posting consistently.
You’re creating quality content.
Yet reach is low, engagement is inconsistent, and converting followers into clients feels harder than it should.
After working with brands, entrepreneurs, and creators across multiple industries, I’ve learned this truth:
👉 Social media growth is less about what you post and more about how you show up around your content.
Before worrying about trends, aesthetics, or viral hooks, these are the three foundational social media marketing habits every business owner should understand.
1. Posting Without Engagement Hurts Your Reach
One of the most common social media mistakes is posting content and immediately logging off.
This “post and disappear” habit limits your visibility more than most people realize.
Social media algorithms prioritize active accounts. When you engage before and after posting, you signal that your account is contributing to the platform — not just consuming attention.
What to do instead:
• Engage 5–10 minutes before posting
• Like and comment on posts within your niche
• Interact with accounts you genuinely align with
• Stay active 5–10 minutes after posting
This activity helps “warm up” your account, increasing the likelihood that your content is shown to more users early — when reach matters most.
2. Not Sharing Posts to Stories Limits Organic Growth
Your feed and your stories serve two different purposes — and both matter.
• Your feed attracts new people
• Your stories nurture your existing audience
If you’re posting to your feed but not resharing to stories, you’re missing one of the easiest ways to increase engagement and visibility.
Stories help:
• Keep your brand top-of-mind
• Build trust with your audience
• Increase engagement signals
• Improve overall reach across the platform
The best part?
Resharing a feed post to stories takes one tap.
Stories don’t need to be perfect or curated. They need to be consistent and human. That’s where connection — and conversions — actually happen.
3. Supporting Other Creators Accelerates Your Growth
Many business owners approach social media with a competition mindset.
They scroll quickly.
They avoid engaging.
They focus only on their own posts.
But real growth comes from community, not competition.
Social platforms reward shared audiences. When you consistently engage with other creators in your niche, you increase discoverability for both accounts.
Supporting others by commenting, sharing, and engaging:
• Expands your organic reach
• Builds real relationships
• Strengthens audience overlap
• Signals authenticity to the algorithm
You’re not “giving away” attention — you’re investing in visibility.
Creators who build community grow faster and more sustainably.
Final Thoughts: Small Shifts That Compound Fast
None of these strategies are complicated.
They don’t require:
• Viral content
• Expensive tools
• Posting 24/7
They require intention.
When these small habits are applied consistently, they compound quickly — leading to better reach, stronger engagement, and more meaningful results.
If you’re trying to:
• Grow your personal brand
• Increase visibility online
• Turn content into clients
Start with how you show up — not just what you post.
And if you want help building a social media strategy that actually works…. Click here to schedule a call.
“Everything you do, do with intention.”
